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Google Ads Cost Calculator

Will Your Campaign Be Profitable?

The calculator displays results across three performance bands.
These performance bands are designed to give an indication of performance.
Depending on your industry these results will vary.
Need Help? Check out our Google Ads Management serivce

How to Use the Google Ads Calculator

Find your average CPC:

Go to your Google Ads account
Tools & Settings > Keyword PlannerSearch for keywords relevant to your campaign
Review the "Top of page bid (low range)" and "Top of page bid (high range)" estimates
Use the average or select a value within this range based on your budget and competition
Use the slider to set your expected average cost per click

Set Your Impressions:

Once you have your average CPC impressions multiplied by the click through rate will give you your monthly ad spend
Moving the slider will give you a feel for the amount you may need to spend depending on your click through rate percentage

Set Your Sales Close Rate

Use the slider to adjust the percentage of leads you are like to close.

Google Ads Calculator

Average CPC

$5

Impressions

3,000

Sales Close Rate

1%

Metric	Target Band 3	Band 3 Results	Target Band 2	Band 2 Results	Target Band 1	Band 1 Results
Click Through Rate (Clicks)	3%	90	5%	150	8%	240
Conversion Rate (Conversions)	5%	5	10%	15	20%	48
Sales Close Rate (Sales)	1%	0	1%	0	1%	0
Campaign Cost		$450		$750		$1,200
Cost Per Acquisition		$∞		$∞		$∞

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